- To give students a comprehensive view of sports management.
- To adapt the curriculum to national and regional requirements in sports thanks to the skills and expertise of our academic partners.
- To combine theoretical education with practical case studies.
- To help students acquire the tools and knowledge that they can use in their daily sports environment.
- To organise each year a cycle of special sessions which are delivered by international sports industry experts.
- To build a network of expertise at both national and international levels.