CIES Conference on the “Sports Marketing and Sponsorships – A Powerful Platform in a Highly Connected Society” by Mr. Henrique Pelosi.
Mr. Henrique Pelosi – Senior Sales Manager at SPORTFIVE delivered an insightful lecture during the CIES Conference on the ” Sports Marketing and Sponsorships – A powerful platform in a highly connected society” for the participants of the 7th edition of the Pillai/FIFA/CIES International Programme in Sports Management on Saturday, 27th September, 2025.
Mr. Pelosi’s session covered practical insights from his journey to key marketing/sponsorship principles. He took the participants through his journey from a volunteer in the Olympics to Global Partnerships teams in Juventus and SportFive organisations. Not only did he get the students to dive into the Sports industry from a commercial lens by understanding the key metrics in securing sponsors such as ideal partnerships, ROI etc. but also dealt on how global or social factors such as how COVID-19 pandemic impacted the industry or increasing social inclusivity through sponsorships/CSR funding. For the budding aspirants of FIFA course, it was a masterclass in understanding how business development activities are also tied into sports marketing and the real life examples of Juventus and Ronaldo were indeed very exciting as well as giving us major practical exposure. The session also had a group class exercise which the participants actively took part in. All in all it was a great session on Marketing and Sponsorships.
