Expert Speaker – Mr. Harley Mitaros, Senior Marketing Partnerships Executive at TEAM Marketing AG and Founder & Director-Pryzm
Mr. Harley Mitaros, Senior Marketing Partnerships Executive at TEAM Marketing AG and Founder & Director-Pryzm and was the speaker for the first CIES Conference of the 6th Edition of PILLAI/FIFA/CIES International Programme in Sports Management. The conference was held on 7th September, 2024 on the topic “The Commercial Side of European Football”. Mr. Mitaros is a FIFA Master from the class of 2022 and has a Bachelor’s Degree from the University of Western Australia.
Mr. Mitaros began the session by sharing his journey which provided a roadmap for aspiring sports professionals on navigating career transitions and seizing opportunities in the European sports market. He then went on to share invaluable industry insights, drawing from his own experiences, including the challenging decision to close his business due to COVID-19 and later pursue the FIFA Master program.
Harley Mitaros’s session was a captivating exploration of his unique journey from a sports enthusiast to a notable figure in the sports industry. By venturing beyond traditional career paths, he founded a company focused on revitalizing his local football club, which deeply inspired the audience to think creatively about contributing to their communities and clubs. His tenure at TEAM Marketing AG, managing marketing for high-profile tournaments like the UEFA Champions League and Europa League, offered participants a rare glimpse into the organizational side of major football events. His practical insights on sports marketing, management, and policy were both engaging and informative. Lastly, Harley concluded with emphasizing on essential interpersonal skills, team dynamics, and leadership strategies, underscoring their importance in creating effective work environments.
Overall, the session provided a comprehensive overview of the sports industry’s opportunities, challenges, and the diverse work cultures in Europe, leaving participants motivated to pursue careers in sports.
