The participants of the PILLAI/FIFA/CIES Executive Programme in Sports Management were excited to have Mr. Geoff Wilson, Founder of Geoff Wilson Consultancy and Sports as the online conference speaker on 20th February 2022. Mr Wilson is also the Expert Advisor at Barca Innovation Hub, Universitas & Consultant at UEFA, and FIFA.
Mr Geoff Wilson spoke about Strategic Planning in great detail. He spoke about the 4 major steps of Strategic Planning viz. situation analysis, strategy, implementation & monitoring. He also explained the importance of SWOT, PESTEL, Resources, Competitors, Skills & Culture Analysis in the overview of Strategic Planning. The concept was explained in simple words and real life examples which made the session very interesting and engaging. The key take away from the conference was the top 5 traits of a good vision statement which includes a clear message, concise statement, inspirational, memorable and most of all aspirational. Overall the session was very informative with case studies discussed in breakout rooms and interactions with the speaker.