Tushaar Garg is the founder of Irony Inc a digital media upstart that sits at the intersection of esports, content and community. Irony works with talent, brands, publishers and traditional sports outfits. Tushaar started his career with IMG in 2006 and has been involved with market-maker start-ups that have become benchmarks in their respective fields.
In Cricket, he was involved as a founding member in the conceptualization and commercialization of the Indian Premier League (IPL). Tushaar also commercialized India’s only ATP Tennis event (Chennai Open), and India’s first fashion event – the Lakme Fashion Week.
In digital health, he led growth for Stepathlon – a community-based, gamified virtual race platform designed to propagate well-being.In esports, Tushaar led monetization for U Cypher – India’s first esports league made-for-TV. He also grew the U Mumba Kabaddi franchise into a multi-sport IP with teams in esports, football, volleyball and table-tennis.
He is passionate about tennis and is a Tri-athlete and a Trekker.
- Founder – Irony Inc. (August 2020 to present)
- AVP Brands and Partnerships –U Sports