Expert Speaker – Mr. Saint-Clair Milesi, Communications Director Paris 2024 Olympic Bid
On January 20th, 2024, the Pillai Institute of Management Studies and Research hosted an online CIES Conference, delving into Communication Strategies tailored for the Olympic Games. Mr. Saint-Clair Milesi, a distinguished figure renowned for his pivotal roles in prestigious events including the Paris 2024 Olympic Bid and the Rio 2016 Olympics, graced the event as the keynote speaker. Currently serving as the Managing Partner at Share4Sport, Mr. Milesi brings a wealth of experience working with esteemed clients such as Le Coq Sportif, Val d’Oise, and the International Olympic Committee.
This marked Mr. Milesi’s second appearance addressing our students, following his wonderful in-person lecture to our 3rd Edition students back in 2021 at the Pillai Campus. The conference spotlighted the imperative of crafting effective Engagement Strategies crucial for bidding on colossal events like the Olympics. Mr. Saint-Clair underscored the pivotal role of public interest in this process. He emphasized the significance of identifying stakeholders, comprehending their roles, and meticulously mapping them to construct robust communication strategies.
Moreover, aligning vision and mission with the local community’s interests can significantly bolster public support for the event. Mr. Milesi stressed the evolving priorities of the International Olympic Committee, particularly focusing on eco-friendly, sustainable projects that leave a lasting legacy. Notably, as India contemplates bidding for the 2036 Olympics, these considerations become paramount.
Mr. Milesi delved into the intricacies and integration essential for crafting communication strategies tailored for the Olympics, a global stage where athletes from over 200 countries converge to compete. He presented a streamlined communication plan for participants, highlighting the synergy required with key stakeholders to design cost-effective solutions. Furthermore, he underscored the significance of measuring and monitoring to analyze and fine-tune strategies for optimal outcomes.
